The Business of Tennis & Experiential Marketing
Tennis tournaments have some of the largest numbers of fan attendance in sporting events. Top players in tennis sell lots of tickets. Some of the top names in the sport like Roger Federer, Serena Williams, Sloane Stephens & Rafael Nadal draw big spectator crowds at tennis stadiums world wide. The business of tennis is big and growing.
Let's look at the numbers. According to guinness world records the highest attendance for a single tennis match was 35,681 spectators to see Kim Clijsters play Serena Williams on 8 July 2010.
Larger tennis sporting events see gate ticket sales for the entire event of 200,000 to 400,000 + from tennis fans who want to experience these events live at court side.
Wimbledon is the oldest tennis tournament in the world, and its grass courts and tradition make it a must see for most tennis fans.
WIMBLEDON BY THE NUMBERS
13 official suppliers, including Rolex and IBM
6,000 staff (200 for the rest of the year)
15,000 bananas eaten by players
28,000kg of strawberries sold
491,084 total attendance (2014)
1.8m Prize for the winners of both men's and ladies' singles
473m page impressions on Wimbledon.com (2014)
Wimbledon has its place as the world's top tennis tournament but In the United States some of the highest attendance for tennis tournaments are at:
- RBC Tennis Championships of Dallas
- Baton Rouge Pro Tennis Classic
- Indian Wells Tennis Masters
- Miami Open
- Nordic Naturals Challenger
- Hall of Fame Tennis Championships
- BB&T Atlanta Open
- Citi Open
- MUBADALA Silicon Valley Classic San Jose, CA
- Mercury Insurance Open
- Winston-Salem Open Winston-Salem, NC
- Connecticut Open New Haven, CT
- US Open - (The US Open, the biggest pro tennis event in the United States)
- The Western and Southern Open
- Laver Cup
Global spending on amateur and professional tennis tournaments, leagues and sanctioning bodies totaled $801 million in 2016, up 4.2 percent from 2015, according to IEG research. Brands such as Nike, Avon, Evian, Tag Heuer, American Express, Porsche, Nike, Wilson, JPMorgan Chase, PepsiCo’s Gatorade, IBM have all been a part of tennis.
Top Companies Sponsoring Tennis
Most Prevalent Categories Sponsoring Tennis
The business of tennis is now making good on its commercial potential in the new era of tennis marketing. 4 Factors have fueled the increased corporate spending on tennis marketing.
- Growing popularity of tennis
- Global marketing platforms
- More focus on social media
- Stadium upgrades
Tennis allows a unique intimacy between players and spectators, usually there are two fierce competitors trying to win a match in one the most important tournaments in the world, so it's exciting to watch and intimate at the same time. Tennis is a global, year-round game, with short breaks between matches that work perfectly for corporate branding and marketing.New Younger Spectator Fans
Attracting a younger spectator audience of new tennis fans in their 20s is the goal. Many of these younger fans may not have grown up appreciating the sport but are now realizing the great and dynamic value it represents in sports entertainment.
Part of attracting a younger crowd is also the ability to engage them, everyone has a smart phone now, combining digital signage and mobile marketing is next level of corporate branding for live experiential marketing activation at tennis events.
When looking at smartphone owners by age, the highest penetration are Millennials aged 18-24, 98% of whom own smartphones. Millennials aged 25-34 are right on their heels, with a 97% ownership rate, followed by Gen Xers aged 35-44 at 96%, making smartphones nearly seen and taken everywhere to include tennis sporting events.
Onsite Event Activation Experiential Marketing
Onsite event activation for top experiential marketing agencies with a client list of potential sponsors for tennis sporting events becomes a key factor.
Corporate brands have something meaningful to say and now are able to create memorable experiences through mobile that tennis fans can relate to ... and associate with the great time they had at the event. This tactic has been a successful strategy, and now a mainstay, for the majority of live event experiential marketing brand activations. Everyone has a smart phone now, but they all have one thing in common... POWER. If the phone goes dead from lack of battery power tennis fans cannot, text, call, take photos, take videos, share your event on social or spread the word about about your great brand.
This is where our phone charging station rental units make it easy to engage your target audience at events with freephonecharging. Our average charge time is 11 minutes and we have a captive audience watching our screens with digital promotional offers and brand activation & awareness campaigns at the same time they are watching their phones & charging them.
FreePhoneCharging.com can assist you with your mobile experiential marketing initiatives with our mobile phone charging station solutions. Find out more today and call 941.254.2752 or email: info@FreePhoneCharging.com