Live Music Festival Brand Activations

Festivals have never been in higher demand as a platform to target music’s most dedicated fans... the Millennials, and it’s not hard to see why. Music festival serve up an unprecedented opportunity for consumer brands to engage with fans when they are at the pinnacle of the music experience. However, the way in which brands activate in the field has shifted before, and it will shift again as consumers become increasingly discerning of the companies that want to join the party and market to them.

“Millennials have the most sophisticated bullshit detectors
of all time. They know when they’re being marketed to because
they’ve been marketed to since birth” says Christopher Roberts,
former festival director of Canada’s NXNE festival.
“When you are trying to reach Millennials in any sandbox,
not just a festival, you have to engage them in an authentic
and transparent way. Logos on a speaker scrim doesn’t cut it
anymore. You have to create an engaging activation that
will create a moment, or elevate the experience.”


It’s a subtle shift, but one that will be vital to engaging
festival patrons as we move towards 2020. This ‘product first’
progression is happening now, but you have to look carefully
to see it. It isn’t simply an evolved product sampling offering,
it’s more about placing the product and the brand at the
forefront of the narrative with a festival super fan. For instance
we’ve noticed a resurgence in brands that are putting their
heritage and brand story first and then positioning their
entertainment offering as a build on this premise –
something that often fell by the wayside in the rush to
be part of the hedonistic festival experience at any cost.

With 88% of festival promoters and sponsorship managers
agreeing that brands are vital to the on-going evolution of music
festivals and 91% of brands active in the festival sector stating
that they have an increasingly valuable role to play, it's clear
that brands are in it for the long game.

The bonus now is on how to let the essence and ethos of a brand penetrate through the increasingly prevalent cloud of exciting, immersive experiential activity. There is a need to craft a unique story with purpose, clarity and transparency, that ensures the brand – and, most critically, the core product – doesn’t get lost amid the activation noise.

Brands have something meaningful to say and now create memorable experiences that fans can relate to ... and associate with the great time they had at the event.


By and large this tactic has been a successful strategy, so much
so that it has now become the mainstay, for the majority of live event brand activations. However, millennials are not stupid; they know who is behind the curtain, standing in the shadows of even the most interactive, engaging festival experiences. What’s more, they understand the real motivation of the brand engaging them for future business. But some brands are event making the sell at the event. With free shipping incentives, brands can send a memento of the festival to the super fans home and have it waiting there before they return home from the multi-day event.


To misquote the movie The Sixth Sense, ‘they see brand people’.
“Millennials have the most sophisticated bullshit detectors
of all time. They know when they’re being marketed to because
they’ve been marketed to since birth” says Christopher Roberts,
former festival director of Canada’s NXNE festival.
“When you are trying to reach Millennials in any sandbox,
not just a festival, you have to engage them in an authentic
and transparent way. Logos on a speaker scrim doesn’t cut it
anymore. You have to create an engaging activation that
will create a moment, or elevate the experience.”

A few ways you can manage this elevated experience with the millennial generation while they are at the festival
it to engage them with something they are all familiar with "MOBILE" over 70% of attendees at a live event will have
the mobile device to take photos, videos and socially share the experience to everyone not there.

To support them you can provide FREE Phone Charging station while doing your activations. We want to help your company with it's activation efforts at Live Music events & Festivals. Please review our ATTACHED live event activation guide.

Our mobile phone charging stations will enhance the experience of every attendee at your outreach events, we make your event better with FREE cell phone charging stations. 22inch LCD screen runs a continuous loop of video and still image commercials for you that are complimentary to your business

You can also implement an augmented reality scavenger hunt with special prizes as the incentive for participation. The scavenger hunters use their mobile device to search in a geographic area and it's fun, interactive and memorable inciting a new affinity for your brand and the music fans that participate.
View the video below.

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DOWNLOAD OUR FULL REPORT - To dive deeper into the festival experience, we’ve created a "SPECIAL REPORT" where you can discover the system of categorizing festivals by size and type DOWNLOAD HERE:
http://victorgarlington.com/wp-content/uploads/2018/05/FPCMusicFestivalActivationsGuide.pdf
 
ABOUT FPC Technology
 Easy Live Event Marketing & Client Servicing FreePhoneCharging.com shares your revenue generating products, services, content and delivers them in a seamless mobile-first experience to the end consumer or patron. Our solutions allow users to immerse and interact with your brand or product, resulting in higher revenue per patron.

We implement mobile technology that helps shopping, dining, trade show, entertainment, and sports entertainment venues deliver innovative and personalized consumer experiences with mobile..  
I'm more than happy to organize a time to speak with you. Please book your preferred time directly.

Here's a link to my online calendar/schedule:
http://victorgarlington.com/15minchat

Vic Garlington Office: 941.254.2752
https://freephonecharging.com